NOLA Motorsports is an expansive motorsports complex 25 minutes from New Orleans offering world-class competition surfaces for karting, motorcycles, cars, drifting, and off-road, however, not many New Orleanians had heard of them.
Our immediate focus was on clarifying the brand which included clearly identifying the park's different verticals and then supporting the communication channels needed to engage their customer communities.
Role: Director of Creative Services
We redesigned their website and branding to prioritize what sets the park apart – Motorsports.
Click above to experience the full website at nolamotor.com.
Throughout 2020, we continued to introduce a new tech stack to drive efficiencies and new communication standards to their audiences across multiple channels — Facebook, Instagram, Youtube, Email, Google Business – all with the help of a cohesive implementation of the HubSpot's CRM.
We have seen a 430% increase in sessions-to-contact conversion rate so far this year.
A Covid Pivot
When people started staying home, we innovated, developing a diverse sponsorship program, creating new sales content, and launching a fully functional e-commerce storefront with only 3 weeks of development time.
Click above to experience the e-commerce storefront at shop.nolamotor.com.
These sales enablement efforts helped pull in deals totaling over $300,000 in revenue.
Click above to experience the covid sales enablement content at nolamotor.com/track-facility-rentals
